Innovation, Creative Confidence and Design of Products and Services through Design Thinking

DESIGN THINKING WORKSHOP

Imparted by :

Dr. Victor M. González

Professor and Head of the Academic Department of Computing at the Autonomous Technological Institute of Mexico (ITAM) and Co-Director of EPIC Lab

Monday May 28

from 9:00 a.m. to 5:00 p.m.

Hotel City Express Plus Guadalajara Expo

What are we going to learn?

This workshop offers an introduction to methods and strategies that apply Design Thinking to an innovation process to generate new products or services. The workshop presents application opportunities both in the individual context and in the organizations in which the participants collaborate.

Syllabus

• Design Thinking: origin, model and ways of thinking
• Complete DT Exercise (end to end)
• Five elements of DT
• The Creative Confidence
• Empathy for Users, Clients, or Public
• needs vs. Solutions
• re-framing
• Ideation: Brainstorming and the Permanent Portfolio of Ideas
• prototyping vs. Prototypes: Testing products halfway to conceptualization
• Other models for DT and where do I learn more?

ESSENTIAL TO RESERVE YOUR PLACE

Sign up at www.epiclab.itam.mx

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